Jim Beam Bourbon a.k.a. Jim Beam White Label is made from a recipe over 200 years old. A mash of corn, rye, barley malt, and natural Kentucky water is fermented using a yeast strain kept alive since Prohibition's end. The mixture is distilled twice then aged for four years in new, charred, American oak, resulting in the best-selling brand of Kentucky straight bourbon whiskey in the world. Jim Beam fans love the light-bodied, spicy and sweet array of flavors you get for the price. Shoot it, sip it, or mix it into your favorite bourbon cocktail.