Willow Park Wines & Spirits Celebrates 30th Anniversary



CALGARY, Alta. February 29, 2024 — Willow Park Wines & Spirits (WPWS) is excited to announce their anniversary of 30 years in business on March 8, 2024. For the past three decades, WPWS has been on a remarkable journey of sharing their passion for wines, beers, and spirits. To commemorate years of Tasting, Learning, and Enjoying, the Trusted Experts are inviting members of the community to celebrate with a week-long series of spectacular sales, buy-one-get-one offers on select events, giveaways, and tastings. 

"I have been an employee since the doors opened. This anniversary is much more than a milestone—it's a testament to the vision we had when we started: to provide customers with exceptional shopping experiences and build lifelong relationships,” says Debbie Grove, VP of Product Management of Willow Park Wines & Spirits. 

In 1994, WPWS used the privatization of Alberta's liquor industry to create a business that balanced retail and wholesale elements with a desire to educate. Recognized as the Trusted Experts, WPWS has grown into an entrepreneurial success story and contributes its achievements to the relationships built with customers, employees, suppliers, and the community. Today, WPWS is Canada’s largest privately-owned liquor retailer and remains dedicated to its vision of being a destination for quality selections, high-class customer service, educational experiences, business-to-business relationships, and charitable investment. 

With over 150 tasting events annually and a robust online store, WPWS offers convenience and quality service nationwide. In 2023, WPWS continued expanding with the opening of their new Saskatoon store and a second Regina location. This expansion is part of their mission to extend the legacy of community engagement and provide new markets the services to Taste, Learn, and Enjoy. “Our knowledge and customer service is what sets us apart. We want to be the place you come to for an experience,” says Peter Bossert, Senior Director of Willow Park Wines & Spirits. 

Central to WPWS's ethos is their dedication to charitable investment. During this campaign, $1 of every bottle sold will be donated to the Calgary Food Bank in support of their mission to fight hunger and its root causes. Anniversary promotions will run between March 4 to 12 in-store at 10801 Bonaventure Drive SE, online, and through social media. For more information, visit willowpark.net. 

For media inquiries, please contact:

Sarah Ross

Public Relations & Social Media Manager 

Willow Park Wines & Spirits 

10801 Bonaventure Drive SE, Calgary, AB

403.296.1640 ext. 247


What Our Customers Are Saying

“I thoroughly enjoy the events at Willow Park Wines & Spirits, both seated and festival style. I have been attending both types of events for several years and what I really appreciate is the level of expertise that goes into each event—everything is well thought out. Another thing I really love about the seated tastings are the amazing personal stories and experiences each of the Trusted Experts bring to the event, it truly makes the evening. Looking forward to many more years of great events!” Karen Burke, Loyal Customer for 5+ years

“The team at Willow Park Wines & Spirits is exceptional and their events are nothing short of amazing. Whether it's a seated tasting or a fun-filled festival, or the annual charity gala, the events are always a memorable experience. No two events are ever the same. I always learn something new from their Trusted Experts. Thank you for all of the wonderful experiences over the years, I look forward to many more. Like a fine wine, Willow Park continues to only get better in time.” Kristina Plank, Loyal Customer for 10+ years

What Our Partners Are Saying

“From all of us at Pacific Wine & Spirits, congratulations to Willow Park Wines & Spirits on your 30th anniversary! So many incredible displays, tastings, and festivals to remember. We have had the great privilege of collaborating on extraordinary programs like Travel with Your Trusted Expert and the Willow Park Charity Wine Auctions. We have partnered with Willow Park Wines & Spirits to offer many rare vintages and whiskies over the years. Our producers join us in your celebration, all of whom fondly remember presenting their brands over the past three decades!” Pacific Wine & Spirits Team 

“Time sure goes by fast. It is hard to believe it’s been 30 years that the team at Willow Park has been elevating our industry in Alberta, and now Saskatchewan. They have always been innovative to work with and excellent at forming partnerships to bring their customers better products and an experience beyond just a place to shop. The commitment to educate through their Trusted Experts provide a great avenue for more premium products. The market is better as a result. As well, their wine auction is a highlight on the calendar, serving a great cause and kicking off the holiday season. We are proud to have participated in it from the start. We look forward to continuing to grow with them together.” Jason Denis, General Manager of Renaissance Wine Merchants Ltd. 

“Happy 30th birthday Willow Park Wines & Spirits! Being chosen as one of their Charity Wine Auction beneficiaries the last couple of years has been incredibly impactful to our mission of supporting families in the community. The funds from this event go directly to our Children’s Grief Centre to help ensure there are no obstacles for those who need access to our services. We recommend keeping an eye out for next year’s event as well as their Whiskey in the Warehouse and Beer Bash that happen around the same time. Not only do they support great causes but Willow Park puts on wonderful events with warm and helpful staff, you’ll be glad you booked it for your next night out.” Mackenzie Butler, Events Coordinator of Hospice Calgary

“Happy Anniversary, Willow Park Wines & Spirits! This store is a Calgary icon. I love the vast selection and great customer service in the store, and I love how the store supports charities in the community! I am grateful that the Children’s Grief Centre is one of those charities. We can’t wait for the 2024 edition of the Charity Wine Auction. Congratulations on reaching this fantastic milestone.” Kelsey Murdoch, Director of Marketing & Fund Development at Hospice Calgary

“Willow Park Wines & Spirits has been a long-standing supporter of the Alberta Children's Hospital Foundation for more than 25 years. Over that time, they have helped us fund important programs at the hospital and made an impact on thousands of children. They have also been instrumental in the success of our annual Candy Cane Gala. Recently, they have focused their efforts on supporting youth mental health, through their annual Charity Wine Auction. Congratulations on your 30th anniversary, we are grateful for your continued trust and support in our efforts!” Liz Ballendine, Vice President, Development and Mealnie Sortland, Senior Manager, Community Initiative & Events at Alberta Children’s Hospital Foundation