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News Release: Celebrate the Birth of the Wilder Institute/Calgary Zoo’s New Baby Gorilla with a Bottle of Vino

May 02, 2022

FOR IMMEDIATE RELEASE

CALGARY, Alta. Apr. 29, 2022 — Willow Park Wines & Spirits and the Wilder Institute/Calgary Zoo have re-joined forces to support wildlife conservation. Each bottle of Calgary Zoo Cabernet Sauvignon and Sauvignon Blanc 2020 sold will contribute $2.50 to ongoing conservation efforts. The Wilder Institute/Calgary Zoo is part of the Species Survival Plan (SSP) for western lowland gorillas, which aims to establish and maintain a healthy and genetically diverse population in human care as an assurance population for this critically endangered species. And there is no better time to savour the special moments and support wildlife conservation than with the birth of the new baby gorilla and Mother's Day festivities.

“We’re excited to celebrate the new baby gorilla and are even more excited to partner with the Wilder Institute/Calgary Zoo. Their programs and many events we’ve teamed up on have allowed us to support their organization for many years”, says Sarah Ross, public relations manager of Willow Park Wines & Spirits.

Willow Park Wines & Spirits has a long history with the Wilder Institute/Calgary Zoo and are thrilled to support their efforts by reintroducing their private label bottles of Argentinean Cabernet Sauvignon and Sauvignon Blanc, exclusively available at Willow Park Wines & Spirits. With close to 1000 bottles available (each priced at $16.99 CAD), oenophiles and casual vino fans alike can place an order online or in-person at Willow Park Wines & Spirits main store.

About Willow Park Wines & Spirits

Since 1994, Willow Park Wines & Spirits has served the greater Alberta community and beyond as the go-to authority on all thing’s wines, beers, and spirits. Retail and wholesale businesses have blossomed and so has the opportunity to give back. To date, Willow Park Wines & Spirits has raised over $5 million for local charities and organizations, including the Wilder Institute/Calgary Zoo, Alberta Cancer Foundation, Alberta Children's Hospital Foundation, CUPS Calgary, and more. For more information visit willowparkwines.com.

About the Wilder Institute/Calgary Zoo

For more than 30-years, the Wilder Institute/Calgary Zoo has led critical wildlife conservation work through the zoo, its rural Wildlife Conservation Breeding Centre, as well as across Canada and around the world. The zoo is internationally recognized for world-class animal care and habitat design practices and takes pride in inspiring and educating generations of visitors about the importance of biodiversity and conservation during visits.

The Wilder Institute is the rebranded Calgary Zoo Foundation and oversees the zoo’s conservation portfolio, locally and globally. Together, they will continue to be a force of nature for making the world a wilder place. The staff and volunteers of the Wilder Institute/Calgary Zoo are passionate about restoring balance to wildlife and human life, together. As visitors discover the rare and endangered species that they love and care for at their facilities, they are directly contributing through admission and on-grounds sales to a not-for-profit charitable conservation organization that works to fight extinction of plants and animals worldwide. Learn more at WilderInstitute.org and CalgaryZoo.com.

For more information, please contact:

Sarah Ross

Public Relations & Social Media Manager

403-296-1640 ext. 247

sarahr@willowpark.net

willowparkwines.com