Charity Sales Days Raises Over $140,000 for Local Non-Profit Organizations

Willow Park Wines & Spirits (WPWS) has a long history of charitable giving. This Calgary, Alberta retailer started a charity wine auction in their first year of business in 1994. It's one of the city’s most successful fund raisers, with over $5 million given to charity.

Until COVID-19 forced a stop in 2020, not a year had been missed. WPWS quickly developed a new program to continue the tradition of raising funds while supporters raise a glass. 

Charity Sales Days launched November 1, 2020

Each participating charity was given a three-day sale window $2 to $6 from every bottle sold was donated to the charity. A raffle or auction item was given to each charity to offer up to their supporters and an online auction also was undertaken to raise funds for the charities.

WPWS raised the following amounts:
  • $30,000 Alberta Cancer Foundation
  • $30,000 Wellspring Calgary
  • $30,000 Alberta Animal Rescue Crew Society (AARCS)
  • $20,000 The Calgary Mustard Seed
  • $20,000 Alberta Children’s Hospital Foundation - Build Them Up, a Centre for Child & Adolescent Mental Health
  • $10,000 Bartenders Benevolent Fund
  • $5,000 Calgary Poppy Fund
  • $5,000 Veterans Food Bank

Aside from November Charity Month, organizations that also receive donations include: Calgary Health Trust, UNICEF, CUPS, Haiti Orphan’s School, The Calgary Zoo and more. 

In collaboration with Vendemmia Wine Imports, WPWS raised $30,000 for the Calgary Health Trust in 2020. A $50,000 cheque was also issued to support the Child and Adolescent Mental Health Center.

It is important to recognize that these successful fund raising initiatives are directly tied to the support of the amazing customers, staff and wine, beer & spirit importing agents who have always been avid participants in every charitable endeavour that Willow Park Wines & Spirits has undertaken.

Charities wishing to be considered for inclusion in the 2021 program can apply at