Events & Customer Experience Manager


As an integral gear in the machine that is Willow Park Wines & Spirits, our sports-loving Events & Customer Experience Manager Mike Shaddock enjoys watching the trends of our industry and is constantly involved in everything Willow Park has to offer. Though he has had many roles in the past 17 years as part of the team, he is currently managing our in-store tasting events and private event program which is one of Canada’s largest.

After being on the Willow Park Wines & Spirits team for so long and getting to know the beverage industry inside and out, we asked Mike what his favourite part about work was. "The people of course! It's such a fun industry to be involved in". Mike encourages customers to have fun with their selections and always try new wines, beers or spirits. “So many people’s hard work and dedication goes into getting a product from farm to table, so don’t be hesitant to explore what our industry has to offer!”

During happy hour you can bet he'll be sipping on a pint of craft beer, "the hoppier the better and preferably paired with Sunday football", says Mike.  In his spare time you're likely to find him either on the golf course or spending time outside in the sunshine with his wife and two little girls.