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Cellar Club

Cellar Club is Willow Park Wines & Spirits’ FREE loyalty rewards program that gives you unique access to members-only savings on products and events, while earning points with every purchase!

Each season, our Trusted Experts select over 100 products to receive special savings inviting you to experience new libations & trusted favourites at Cellar Club pricing.

As a Cellar Club member, you’ll be the first to know about exclusive events, limited product releases, early access to sales, and free wine, beer, and spirits tastings from visitors around the world.

Cellar Club is your opportunity to Taste, Earn, and Enjoy!


Cellar Club is all about turning every sip that you enjoy into future rewards. Build your point balance quickly as you discover the wonderful world of wine, beer and spirits. Cellar Club points are earned on every purchase, including event tickets, gift room items and online orders.


Members earn 10 Cellar Club Points for every $1 spent. Once you have accumulated 4000 Cellar Club Points, you will receive a $5 credit on your Cellar Club account.

When shopping in store, present your Cellar Club card or provide the phone number or name linked to your account to the cashier.

For online purchases, use the email linked to your Cellar Club account. Cellar Club Points will automatically accumulate in your account.


Once you’re ready to reward yourself, you can spend your Cellar Club credit on products, event tickets, gift room items, or Willow Park Wines & Spirits gift cards.

To redeem your points in store, proceed through the purchase as per usual. Your cashier will give you the option to redeem your accrued credits to your purchase.

Currently our system does not allow for Cellar Club credit to be applied to online purchases.

Get Started

More Questions? Visit our Cellar Club FAQ

Cellar Club Sign-up Form


Sign up for exclusive sales, new arrival and insider-only events

We promise to only send you good things!