Peggy Perry is the President of Willow Park Wines & Spirits, the largest privately owned liquor store in Canada. Peggy has been the company’s principal wine buyer and marketing director since its founding in 1994. In August 2020, she was awarded the title of Market Leader by New York-based Market Watch magazine, a first for a Canadian beverage retailer.
A native of Prince Edward Island, Peggy received her formal education - degrees in both business and education – at the University of PEI, but her palate was honed in France. She first discovered her love of wine while studying French at the University of Strasbourg. She began working in the wine business in Alberta in 1985 and later spent time working in the French regions of Bordeaux and Champagne. She started working with the Henuset family at Willow Park Wines & Spirits when they purchased the business from the Alberta Liquor Control Commission in March 1994.
Peggy has been the driving force behind Willow Park Wines & Spirits’ 25 years of philanthropic focus which has raised more than $5 Million Dollars for local charities. She developed a unique wine tasting event curriculum as the single wine educator that became the most comprehensive educational wine, beer, and spirits offer in the industry.
Her drive to share her love of wine resulted in the creation of Corkscrew Media in 1999. This company went on to produce over 500 TV shows on wine, beer, and spirits which have aired on 54 networks worldwide. She has written numerous articles for wine & spirit publications.
In 2007, Peggy launched the “Travel with the Trusted Expert” program. In the past 13 years, she and her team have hosted over 2,000 wine, beer, and spirit loving customers in France, Spain, Germany, Italy, Chile, Argentina, South America, Canada, California, and South Africa.
A more recent passion for Peggy has been the development of Willow Park Wines & Spirit’s e-commerce division. Peggy has led her team to recognize the importance of this platform, significantly increasing both customer base and overall profits.
Peggy’s best advice? "Every wine has it’s time but great wines are great all the time!"